About – Mark Smith Creative

Mark Smith

Digital product director, UX strategist, & occasional artist.

I am a seasoned design leader with 30 years experience delivering strategic design solutions to challenging digital initiatives for large enterprise clients. My professional career has taken me from the early days of print design into creating digital products where I lead UX/UI strategy and design engagements for enterprise digital transformation projects. I’ve had the opportunity to collaborate with stakeholders at some of the largest companies in the US and have led multi-discipline teams on projects of all sizes and complexity levels where the solutions have helped organizations transform complex legacy applications into more refined, intuitive, user-centric digital products.

I am passionate about good design, but I also feel a strong connection to the “business” side of the solutions I create. I feel good design is only truly successful when the final experience marries creative innovation and usability while addressing the needs of the business.

Design + Innovation

Currently, I am the Experience Design Practice Lead for the Houston Innovation Hub at Accenture where I am responsible for delivering innovative solutions to complex digital challenges. As part of the Hub leadership, I am focused on building and managing an interdisciplinary design team that emphasize design thinking processes for comprehensive project execution, including heuristic evaluations, user scenarios/personas, user/product flows, and concept modeling informing the production of high-fidelity design concepts, functional prototypes, and design systems. While the greater Houston Hub supports the strong energy clients of the south region, the design practice in the Hub also supports innovative opportunities across the US through their alignment with Liquid Studios. This allows the Houston design practice to strategically positions itself at the