Enterprise Portal Redesign
Provided T.Rowe Price a new user experience design for their enterprise employee portal.
CLIENT
T.Rowe Price
ROLE
Creative Lead
PROJECT OVERVIEW
The client needed to update their enterprise intranet portal. Not only were they going to update the technology, but they also wanted to redesign the new solution to better align with their changing messaging needs. The current portal restricted timely updates, did not allow for targeted content and alienated users due to the convoluted site architecture and pages of disorganized link dumps. It was important that the new experience did not feel like the current, stale intranet and expressed an interest to have an innovative, user focused, consumer-grade experience.
CHALLENGES
The client was in the midst of a corporate rebrand, so there were no formal company brand assets to use. The project team worked closely with the rebrand team as well as the corporate comms group to make sure the design direction of the portal would align with the larger rebranding efforts.
Additionally, the internal IT team was assessing a new platform and did not specify a specific technology to design for. It was decided to design the experience in tandem with the tech assessment while the IT group finalized their decision on what platform the new portal would be built. The design had to factor in the necessity for flexibility depending on the needs of the chosen platform.
DESIGN SERVICES/PROJECT ATTRIBUTES
Branding, UX design strategy, UI design, 3rd party data integration, user personalization, system replatforming, digital transformation, HR communications, HR benefits, career development, ESS, manager’s experience creative standards
Solution
After establishing necessary requirements, it was decided that the site would act as the company hub for all internal properties. The final solution delivered an experience that catered to different users by targeting content based on their role and helped direct user focus to the services experience within the Enterprise. All employees now had 3rd party data integration for resources such as Pay, Benefits, Learning and Managers had additional features and access to sensitive materials per their role.
With the predominant position of new Hub in the company tech stack, it was decided that the Portal needed a new site logo as well. So the final solution also benefited from a formal rebranding effort resulting in a new portal logo that was instrumental in initial portal communications and ongoing change-management efforts.
Scope Deliverables
Upon completion of the project, the client was provided UX strategy documents, high-fidelity designs, functional prototypes and new portal brand assets. Since the client was building the final solution in-house, they were also provided detailed design specs, solution red-lines and a final design standards document.
